Farm Stand Sales Strategies: Merchandising, Collaboration, and Customer Experience

Learn how thoughtful design and smart planning can make a farm stand more inviting and profitable. This on-farm workshop covers effective merchandising, product mix, and ways to create a smooth, customer-friendly experience. We’ll explore partnering with other farms to broaden your offerings, as well as options for payment systems like SNAP and Farm Stand Match. Attendees will visit two nearby farm stands to compare different setups, including staffed and self-serve models. Walk away with practical ideas to strengthen your stand and better connect with customers.

This workshop will start at Full Belly Farm (686 Davis Rd) in Hinesburg and end at Last Resort Farm (2246 Tyler Bridge Rd) in Bristol.

We aim to keep our event prices low for everyone, but if the cost of registration is a barrier, please reach out to request a scholarship. Additionally, NOFA-VT offers the option of free registration to anyone who identifies as Black, Indigenous, or a person of color (BIPOC) in an effort to actively work toward dismantling systems of racism that have historically disadvantaged BIPOC and continue to do so today. Learn more.

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